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Cultural Competence and Cross Cultural Marketing

CompetenceSahar Andrade, MB.BCh is a Diversity, Global Leadership & Culture Competence Speaker/ Consultant, certified as an E-marketer and Social Media Strategist.

She lived, worked and educated in 7 countries, 3 continents and she speaks 5 languages.

She holds a dual Bachelors of Medicine, and Surgery, Major in Psychiatry from Cairo University; and successfully completed a Mastery of HR Studies Certificate Program. She is nominated as a “Woman Advocate” by the Connected Women of Influence for 2017, Recognized by the “State Senate”, the “State Assembly” as well as the “Board of Equalization” as a “Women of Influence: Woman breaking barriers” in 2016; and had been honored as an “Inspirational Woman” in 2015.  She was awarded the “Leadership Excellence award 2014” by HR.com, also awarded the “Diversity Insights award 2015” by the National Diversity Council. She is the instructional designer and the author of the Culture Competence training course for the Beryl Institute academy.

In addition, she has appeared multiple times on nationally syndicated radio like 1100 AM KFNX news radio. She gave speeches at University of Phoenix, USC , UCLA, Cal State Long Beach, Cal State Dominguez Hills, Cal State San Bernardino, SBA (Small Business Administration), LA Convention Center, and the Woodbury University. She has also spoke at many conferences locally, in Canada and overseas. She has been featured as an Subject Matter Expert numerous times in many National magazines’ articles as: Diversity Executive, and Diversity Bar.

Sahar is a Business Advisor at PCR-SBDC a subsidiary of the “Small Business Administration” helping small business grow using Social Media and Marketing. She is releasing her “Entrepreneurship Mastership Program catering to women giving them the tools needed (based on personal leadership and psychology factors) to succeed from the inside out summer of 2017.

She is a TED Talk and was a Speaker at the first “SUE Talk” in Orange County 2016. Her speech dubbed her as the “Fear’s Whisperer”. She termed as a Board Member for NAAAHR, Currently a board member of Leadership Circle of change,Board Member – Social Media Chair for Los Angeles Diversity Council.

Her current clients’ list include government agencies, public utilities, non profits, recruiting companies, healthcare and educational organizations as well the chambers of commerce.


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